We are excited to announce that we have released an improved model for our predictive analytics platform, Mortech Protection. With this platform you can leverage Zillow’s data of more than 195 million unique website users to better align yourself to be the first lender to reach out to potential home sellers. Our new model will allow Mortech to identify a population of addresses within your customer database that are very likely to list for sale, of which 1 in 4 homes will list in the next 90 days.
With 61% of today’s home sellers being synchronous sellers (sold a home and bought another in the past 12 months), according to Zillow Group Consumer Housing Trends Report 2018, being able to flag properties in your customer database that are currently listed for sale, or are very likely to list for sale in the near future can lower the chance of these properties dropping out of your mortgage loan portfolio.