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Targeted Outreach Marketing with Mortech Protection

Posted by Alexus Matulka on Jun 5, 2019 2:04:45 PM

Looking for an easy way to save your time and money when it comes to marketing to your current customers? Our predictive analytics tool, Mortech Protection, helps you identify customers in your database who are in need of a new mortgage to finance their next home. You then can use the data we provide you to better align yourself to be the first lender to reach out to these customers before they drop out of your mortgage portfolio.

 

Our pre-MLS data helps you be informed earlier in the process when someone is looking to sell their home. With this information you can increase your chances to be the first touch for these soon to be home sellers before their homes hits the MLS. Knowing which customers are likely to sell in the next 90 days can cut your marketing spend almost in half when you have a smaller, more precise group to market to. Various outreach marketing practices can help you get your name in front of these customers, here are a few of our examples that can help you engage your customers with the right message at the right time.

moprowebblog6.6Phone calls

- Best practices 

                        Inbound call tracking: connecting marketing efforts with leads can tell you which marketing outreach ideas work and which to not spend money on again

                        Custom call routing: send leads to your qualified team members by skill request from your leads

 

Email marketing

- Suggested vendor

- Total Expert

- Best practices 

- Personalized emails: using automation to deliver a custom experience surrounding your brand strategy

- Automation: use custom outreach templates to guide your customers and prospects from first touch to becoming a customer for life

 

Direct mailers

- Best practices 

- Strengthen your brand recognition with prospects by pushing print marketing campaigns

- Elevate your brand with modern design and simplified printing

- Examples

- Flyers, postcards, mailers

 

 

For more information on how you can work to create a more targeted outreach marketing plan contact Jen Gollehon at jeng@zillowgroup.com or give her a call at 402-417-0427.