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Targeted Outreach Marketing with Mortech Protection

Posted by Alexus Matulka on Jun 5, 2019 2:04:45 PM

Looking for an easy way to save your time and money when it comes to marketing to your current customers? Our predictive analytics tool, Mortech Protection, helps you identify customers in your database who are in need of a new mortgage to finance their next home. You then can use the data we provide you to better align yourself to be the first lender to reach out to these customers before they drop out of your mortgage portfolio.

 

Our pre-MLS data helps you be informed earlier in the process when someone is looking to sell their home. With this information you can increase your chances to be the first touch for these soon to be home sellers before their homes hits the MLS. Knowing which customers are likely to sell in the next 90 days can cut your marketing spend almost in half when you have a smaller, more precise group to market to. Various outreach marketing practices can help you get your name in front of these customers, here are a few of our examples that can help you engage your customers with the right message at the right time.

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Marketplace Partner Integration - Let Us Serve You

Posted by Alexus Matulka on May 31, 2019 8:17:49 AM

 

Your current audience is going online to research mortgage financing options. Are you positioned to provide them with the mortgage offers they’re looking for? By partnering with Mortech there are countless opportunities to grow your consumer audience. We can help you implement mortgage offers on your website and help grow your consumer audience in a way that seems fit to your business.

 

Personal Finance Sites

You already have access to your registered customers financial profiles, why not offer them even more? With the use of Mortech’s APIs you can use the data you already have to find the most valuable and timely mortgage offers that will be relevant for your customers.

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Mortgage Rates Drop but Provide Little Relief to Falling Mortgage Applications

Posted by Lori Rezac on May 6, 2019 9:42:50 AM

The direction of mortgage rates in 2019 seems to be stumping economists. Predictions from MBA, Fannie Mae, Freddie Mac and NAR all had mortgage rates either remaining flat or moving higher in 2019. Up until this last week, economists were right. Now rates are on the downswing and economists are looking to possibly adjust their forecasts.

 

The Primary Mortgage Market Survey® released by Freddie Mac’s Economic and Housing Research group, places the average 30-year fixed rate mortgage at 4.14 percent for the week of May 2, 2019, down 0.06 percent from one week earlier. The 15-year fixed rate mortgage and the 5-year adjustable rate mortgage is at 3.6 percent and 3.68 percent, respectively. The drops are being attributed to slightly weaker inflation and labor economic data.

 

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5 Benefits of Becoming a Marketplace Partner with Mortech

Posted by Alexus Matulka on Apr 22, 2019 9:43:29 AM

Are you looking to explore a new vertical to help challenge your current business strategy? By becoming a Marketplace Partner with Mortech you have the opportunity to integrate with our pricing engine as well as have access to our customer portfolio of the nation’s most experienced online lenders. We can help you implement mortgage offers on your website and help grow your consumer audience in ways you didn’t think were possible. The possibilities are endless on what you can accomplish by becoming a Marketplace Partner.

 

 

Connect with Lenders & Provide Accurate Rate Data

Connecting to lenders is one of the keys to providing your customers with daily mortgage rates that they are looking for. Without lenders you have no customers coming through your door, therefore no steady revenue. By becoming a Marketplace Partner you will have access to our 100 experienced online lenders! Your customers also will love all of the scalable solutions that are offered to them if you are integrated with us. Mortech is scaled to handle and respond to every customer request submitted and provide a response quickly for your customer to review.

 

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Lower Mortgage Rates Pushing Mortgage Demand

Posted by Lori Rezac on Apr 9, 2019 8:45:46 AM

Lower mortgage rates are proving to be helpful in kickstarting the spring home-buying season, in addition to their expected positive impact on refinance mortgages. This is a much-needed boost after a rough couple of years for mortgage lenders, who have experienced severely low housing inventory, rising mortgage rates, and tightened lending standards. All of which driving some lenders to rethink whether the mortgage business is good for their bottom line.


Mortgage rates have been steadily decreasing since the beginning of 2019.  Freddie Mac’s Primary Mortgage Market Survey® placed the 30-year fixed mortgage rate at 4.51 percent at the beginning of the year, but this last week reported it at 4.08 percent. Although this is up 2 basis points from the previous week, it is down significantly from one-year ago.

 

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Digital Mortgage Made Simple with Roostify Integration

Posted by Alexus Matulka on Mar 29, 2019 9:27:25 AM

We are excited to announce that Mortech is partnering with Roostify, a digital lending platform that gives customers more control of their home buying process while allowing loan officers to utilize the latest technology to more easily process loans. With this new integration the two solutions are looking to improve the digital mortgage experience for industry-leading lenders.

 

The first step of the integration went live on March 26th, with additional integrations happening in the near future. This partnership is looking to streamline the entire digital lending experience. By providing accurate mortgage quotes from Mortech’s pricing engine into the Roostify platform lenders will see decreased closing times and increased margins.

 

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Meet Mortech: Customer Success Team, Chris Gibbons

Posted by Alexus Matulka on Mar 27, 2019 8:20:39 AM

This week on Meet Mortech: Customer Success Managers we want you to meet, Chris Gibbons! His role within the team is to act as online lead source and API specialist.

 

Favorite part of the job: Building relationships with customers and helping grow revenue. Nothing more exciting than hearing a customer tell you how much they appreciate getting them set up and assisting in increasing revenue without breaking margins.  

 

Favorite things to do on his days off: In my free time and days off I enjoy watching movies with the wife, watch/coach/officiate sports, playing board games with family and friends and playing poker!

 

Favorite place to travel: As long as I am with family and friends, it doesn’t matter. I prefer there to be a poker room nearby but the only thing that matters is with whom I keep company.    

 

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How to Reach Various Target Audiences with Mortech Protection

Posted by Alexus Matulka on Mar 25, 2019 10:12:46 AM

 

 

With our predictive analytics platform, Mortech Protection, we help you not only retain current customers but also grow a portfolio of new customers both inside and outside of the mortgage space. We break these customers into three different categories based on their current status with you as a loan officer.

 

 

PRIMARY BANK AND MORTGAGE CUSTOMER

To start you have your current customers that use you as both their primary bank and for their mortgage needs. These are the customers that you have to continuously be pushing your name in front of because they might think that you are no longer there to help with future mortgages after your first initial one is complete. The main goal with this group of customers is to keep your most profitable customers that you already know for life. Mortech Protection will help identify when these customers are shopping for a new home and need new financing. You then can take this data and market to that precise group of people.

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3 Ways Mortech Protection Will Recharge Your Customer Retention

Posted by Alexus Matulka on Mar 15, 2019 10:03:45 AM

Do you feel like you have flatlined with your current marketing efforts to current and potential mortgage customers? In the world we live in today to continue to grow professionally you must get organized, stay proactive, and do all of this in a cost conscientious way.

 

In the last year Mortech has launched its own proprietary predictive model to help you do just that. With the help of Mortech Protection, our predictive listing analytics platform, you as a lender can now target your messaging to your most profitable customers; changing them from one-time customers to customers for life.

 

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Meet Mortech: Customer Success Team, Brian Kohel

Posted by Alexus Matulka on Mar 13, 2019 8:20:57 AM

This week on Meet Mortech: Customer Success Managers we want you to meet, Brian Kohel! His role on the team is to help onboard and support Mortech clients to improve their daily operations within Marksman

 

Favorite part of the job: I really like hearing from clients how Mortech has helped them be more successful at their job and reach goals they have set for themselves and their companies.  

 

Favorite things to do on his days off: I like hanging out with my kids and friends or doing anything involving music.

 

Favorite place to travel: Favorite place to travel is Seattle.   

 

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