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Three Ways to Successfully Use Mortech Rate APIs

Posted by Alexus Matulka on Jul 15, 2019 12:22:00 PM

blog_7.15The world we live in today is moving more digital with every passing minute. To keep ahead of your competitors and to make sure that you are always in front of potential customers you must have some sort of digital presence. These terms apply to the mortgage world as well! According to Zillow Group’s 2018 Consumer Housing Trends Report, more than half (55 percent) of all buyers who obtain a mortgage use online resources to seek out financing. This feat mi

ght seem daunting, but with Mortech’s Rate APIs it could never be simpler.



Full Rate Table Customer Experience

Pull all of your loan options along with the rates that go along with each scenario into a full rate table onto your website. This gives your customers the full shopping experience with having all of the information in one place where they can match their needs to what you offer. Creating this easy to use customer experience can help drive revenue growth for your business.


Personalized Marketing Campaigns

You can use our rate APIs to trigger inserts into your own customized marketing campaigns. Use current rates from Marksman to add a rate tile at the bottom of one-off emails, add rate options to direct mass mailers and various other marketing efforts. By doing this you are providing very personalized material to your consumers creating a more trusting relationship between loan officer and borrower. You also can set up one of our API tools to push rate sources directly into your CRM so that you can keep your customers moving through your sales pipeline.



Custom Website Displays

Create custom experiences for your customers based off of your current brand message. Different customers need different experiences, and with the help of our APIs you don’t have to manually create each of these. The API integration works through the back end to take what the customers are looking for and find that in our Marksman data, then push that back to your customer on the front end. Creating the picture perfect experience you are looking for.


Whether you are looking to use our API tools to push data through your own custom-built platform, or to use us to manage and create it all through the back end, you will find a tool from Mortech that fits your business’ needs. Let us help you create a seamless experience for your customers with less work on your end.  



Contact us today to get started on quoting your rates online with the help of our APIs.

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