Nothing can be more deflating than losing a potential borrower at the last second due to a rate they’re unhappy with. The borrower lead comes in, you’re quick to respond, you understand what they qualify for, and then when you show them their potential rate, they’re not satisfied and continue to shop around. It stinks, right?
Fortunately, there’s a way you can help borrowers get what they want while keeping you in mind as it happens. By utilizing a rate tracker, you can send rate updates to your borrower prospects on a set basis, or when the specific rate they want becomes available. As the rate notification outreach is coming from you, the borrower will be keeping you in mind while they receive those updates. Even as rates are expected to go up, you can set a max rate to trigger the tracker as well. Trackers can even be configured by monthly payment change or points paid. No matter how you want to track a rate, with Mortech rate trackers, it can be done.