I’ve known Don Kracl, Zillow’s vice president of mortgage tools and our leader here in the Mortech division, for many years. We started out in this business together well over 30 years ago. Like me, Don is a Midwesterner and has that clarity of language that has made people from our area famous (or perhaps infamous) since at least the days of Mark Twain.
One of the things Don has said for years is that lenders who hope to be more efficient in their loan origination businesses have to learn how to “separate the crap from the apps.” Colorful, yes, but true nonetheless. When a loan officer is permitted to enter an application into the LOS that has no chance of making it all the way to the closing table, it wastes time and money. Worse, in today’s compliance environment, it risks borrower dis-satisfaction.