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3 Ways to Improve Your Online Prospect Generation and Conversion with Mortech

Posted by Brian Hall on Aug 11, 2016 2:06:34 PM

Improve online prospect generation and conversion.In the fast-paced world of online mortgage lending, keeping a steady stream of prospects rolling in that you can convert to borrowers is crucial for success. In order to do so, it’s imperative that you continue to evolve your business strategies and continue finding new ways to reach potential online borrowers. With that in mind, here are three ways you can keep those online prospects coming in, and convert them into active borrowers, right now with Mortech.

Increase the number of online marketplaces you’re quoting on.

One of the easiest ways to improve the number of online prospects that you’re bringing in is to increase the number of online marketplaces you’re quoting on. Simply put: by quoting on more marketplaces, you’re putting your rates in front of more online mortgage shoppers. With more potential borrowers viewing your rates, the more online prospects you’re likely to bring in.


Since Mortech created a way for lenders to quote their rates online ten years ago, the number of online marketplaces our lenders can quote their rates on has risen significantly, allowing for heightened online exposure through a variety of marketplaces visited by thousands of potential online borrowers everyday.

Automate your quoting and day-to-day processes. 

By automatically quoting your rates online, you can save time that it takes to constantly upload and change rates, allowing for potential borrowers to view the most up-to-date, accurate rate information right when they need it. Simplifying and automating this process is great because by reducing the time it takes to upload and update rates, you’re providing the most updated information to the maximum amount of potential online borrowers. However, automating this, and other processes also provide the borrower with accurate loan information that help them make a better, well-informed decision about their mortgage loan. While providing fast and accurate rates are nice, also providing a shopping experience in which the borrower feels like they’re being given the best, most granular information about their loan scenario is equally important.


This extends beyond quoting rates as well. Mortech provides tools to simplify and automate day-to-day processes, as well as different parts of the lending/borrowing process. Utilizing these tools provides borrowers with the best possible experience, empowering them with better means of handling the process, and gives back valuable time to lenders who can use that time to convert more prospects.

Import your prospects into a CRM. 

Simply bringing in prospects is nothing if you do nothing to nurture those prospects into closed loans. Fortunately, Mortech can automatically import all of your online prospects into our Marksman® pricing engine, where you can utilize our built-in CRM solution and drip email campaigns, allowing you to keep your relationships with online prospects going strong throughout the conversion process. Already utilizing a 3rd party CRM to nurtue your mortgage prospect? No problem, we provide robust 3rd party integrations to import your online prospects into your CRM of record.


These are just a few solutions that Mortech offers our lenders, and by following these simple steps, you can see an immediate increase in your online prospect generation and conversion. To find out more about these, and other solutions that we offer our lenders, contact us for a free demo.


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Improve online prospect generation and conversion with Mortech.

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