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Using Big Data to Your Advantage with Mortech Protection

Posted by Brian Hall on Jul 6, 2018 4:18:48 PM

We recently announced Mortech Protection, a new product that allows you to find addresses that are already within your customer portfolio that are likely to list in the next 90 days and may need new financing.

 

How? The power of big data.

 

Mortech Protection works as a predictive listings analytics platform that utilizes Zillow data to find properties in your customer database that are likely to list soon. This is based on trends of the millions of users that visit Zillow each month*. All you have to do is upload the addresses you want Mortech to monitor. We then analyze each one and send you the results bucketed into four tiers ranging from a very high chance to a low chance of listing.

 

*In July of 2017, Zillow Group websites reached more than 187 million unique users

 

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Once you receive the results, you can start strategizing when and how to market to those properties, sending the right message at the right time. This means no guessing which properties might list, and not having to increase your marketing spend. With the refinance market drying up, improving customer retention is key to maintaining revenue that could otherwise be lost.

 

Marketing to your existing customers shouldn’t have to feel like a guessing game. With Mortech Protection, you can make big data work for you to find those addresses, all without having to do any of the work yourself. Want to learn more? Talk with us today about you can get started on Mortech Protection.

 

 

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