Even with economic uncertainty, consumers are still looking to buy or sell homes, which means as we enter the fall season it’s important to be more intentional with your purchase lead acquisition spend to help you stay ahead of the market shift. Traffic to Zillow Group mobile apps and websites reached a record 218 million average monthly unique users, an increase of 12% year-over-year last quarter.*
Overall traffic on for-sale listings the last week of June on Zillow was up 42% compared to last year.**
For-purchase mortgage applications sat 27% above last year’s numbers in the third week of August.
July new home sales were up 13.9% from June and 36.3% higher than last year.
Our predictive analytics platform, Mortech Protection, leverages Zillow’s data of over 110 million homes to flag addresses in your database that are likely to list soon and monitor those already on the market. As you look at your current mortgage pipeline, you need to be looking at how you can be more intentional with your purchase acquisition spend to recapture your more valuable mortgage customers’ business versus spending time and money on nurturing bulk leads that may not be committed to buying at this point.
On top of flagging current and potential for-sale listings by agent or owner in your customer database, we also return to you the Zestimate for each listing, allowing you to more easily valuate customers in your database that are at risk of falling out of your pipeline. With our platform we are looking to not only provide an opportunity for you to recapture current business but to also reach out to additional segments including those that bank through you but don’t have a mortgage with you, as well as converting your mortgage customers to banking ones.
*Google Analytics and Adobe Analytics