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3 Ways Mortech Protection Will Recharge Your Customer Retention

Posted by Alexus Matulka on Mar 15, 2019, 10:03:45 AM

portProtection-results-websiteDo you feel like you have flatlined with your current marketing efforts to current and potential mortgage customers? In the world we live in today to continue to grow professionally you must get organized, stay proactive, and do all of this in a cost conscientious way.

 

In the last year Mortech has launched its own proprietary predictive model to help you do just that. With the help of Mortech Protection, our predictive listing analytics platform, you as a lender can now target your messaging to your most profitable customers; changing them from one-time customers to customers for life.

 

 

1. ORGANIZE YOUR CURRENT DATA AND BETTER MANAGE YOUR TIME

Mortech Protection is an easy to use platform where you upload your mortgage customer database and Mortech takes it from there. We will use our predictive model to find not only potential listings but also those in your database that are currently looking to sell the homes you initially helped find a mortgage for. Your data will be split into four predictive levels that can help you decide who needs what marketing and when. In other words, we will help you target those past mortgage customers that you now can reach out to again because they will be looking for a new mortgage for a new home. Capture their business before they shop for a new mortgage elsewhere.

 

2. BECOME MORE PROACTIVE

Having your current mortgage customers fall out of your mortgage portfolio is a thing of the past with the help of Mortech Protection. Searching through your database of 100,000 prospective and current clients can be like trying to find a needle in a haystack, and that is why we are here. Courtesy of our Zillow Group data, we can find those 1,000 individuals that are going to be looking to sell their home in the next 90 days, and therefore will be needing you to help with their new mortgage. This will help you become more proactive about reaching out to the right customers at the right time. Make sure your mortgage customers know you are here for their lifetime of mortgage needs and that they don’t have to take their business elsewhere.

 

3. SAVE $$$

It can be extremely expensive to target the right customers at the right time without insightful targeting analytics. Let’s again take into account those 100,000 prospective and current clients in your portfolio. If you were to keep marketing to that large group with little to no ROI you can be losing your company millions of dollars. Target marketing with the help of our Zillow Group data can drop your overall portfolio from 100,000 to say the 1,000 individuals you need to be marketing to right now who are looking for a new mortgage in the next 90 days. Creating and paying for 1,000 mailers versus 100,000 can save you $495,000 on a $5 mailer that may or may not even pull that customer in. With Mortech Protection you can make sure that you are only reaching out to the mortgage customers in your database who are looking for a mortgage now.

 

With Mortech Protection you can spend a focused amount of marketing dollars on that small group of customers that are the likeliest to list soon. In one easy step of uploading your current database list, let us do the rest! Searching for new customers in a list of millions is a thing of the past. Retargeting current clients for future endeavors helps you maintain your borrowers without the reliance on refis or a large marketing budget.   

 

 

Contact Mortech Sales to learn how you can take advantage of our predictive analytics solution, Mortech Protection.