News & Events


Mortech Announces Collaboration with Google

Posted by Brian Hall on May 16, 2014 11:37:00 AM

Mortgage Software Company Offers a Fully Compatible Solution for Mortgage Lenders to Participate in New Google AdWords Comparison Ads


Lincoln, Nebraska
January 19, 2010


Mortech, a mortgage technology software company specializing in daily pricing, product decisioning and lead management for the mortgage banking industry, today announces its strategic relationship with Google. As Google rolls out its new AdWords Comparison Ads feature, which allows consumers to shop and compare for mortgages, Mortech will enable participating lenders to list instant mortgage rate quotes. As a provider that has been working with Google early on in the development stages, Mortech’s software gives mortgage professionals the ability to provide lender offers to consumers shopping for mortgages via As the provider of a one-stop-shop solution for both pricing and managing Google leads, Mortech’s award-winning technology allows lenders to display accurate price quotes to consumers, create business lead assignment rules and helps lenders track and manage their Google prospects.


The launch of Google’s new Comparison Ads feature has come at a time when potential homebuyers want trusted information from the mortgage community. With Google’s new offering, potential borrowers can view live rate quotes from dependable mortgage professionals in an easy to understand and consistent manner. The feature, which does not require Google visitors to enter any private information, makes the lending process more transparent and allows for consumers to access reliable rate quotes instantly.


“From day one, it’s been Mortech’s goal to connect consumers with reliable lenders,” said President of Mortech, Don Kracl. “This strategic development by Google literally underscores that goal. To say we’re excited to officially share the news of our collaboration with Google is an understatement. We’re proud to be part of an initiative that has the potential to change the way homebuyers receive mortgage information.”


The number of borrowers receiving loans via an electronic lending process continues to increase each year as mortgage technologies become more readily available to the mortgage community and lenders embrace these technologies. What’s more, online lending is a driving force of e-mortgage adoption. For nearly five years Marksman, Mortech’s mortgage product and pricing engine and lead management solution, has been a key part of developing e-mortgage initiatives. Marksman has given mortgage bankers, brokers and correspondent lenders nationwide the ability to effectively work and close online leads. The all-in-one solution not only empowers brick and mortar lenders to price, manage and close complex loan scenarios, but the software has continuously been enhanced specifically for the online lender.


In order to be successful, online lenders are continuously adapting to consumer demands. “You have to be willing to try new types of potential revenue builders and technologies,” said Kracl. “That’s exactly what our lender- customers are doing. Users of our software are some of the largest and most innovative lenders in the country. They’re out there trying their hands at new technologies. And it’s working.”


As an experienced online lender, Philip Kneibert, President of Mortgage Lenders of America, is one such Mortech customer who knows that it takes agility and an open-minded attitude to compete in the online lending space. As a participant who was involved in Google’s AdWords Comparison Ads feature during the beta testing, his company instantly experienced the value of using Marksman alongside Google’s Comparison Ads offering.


“When we first started on Google’s AdWords Comparison Ads feature we didn’t really know what to expect, but after a few short weeks we quickly embraced the innovative concept,” said Kneibert. “We’re always looking for high quality leads that are delivered in an efficient and accurate fashion. The Google system provides a unique lead in a uniquely intuitive and customizable format to the borrower. Mortech supplies the pricing engine and delivery system that helps makes that unique value proposition possible. In addition, our long term partnership with Mortech allows us to access a single portal through which all our leads are priced and delivered.”


Mortech is prepared for the influx in additional participation from the mortgage community as the new Comparison Ads feature develops. Furthermore, Mortech’s software is able to seamlessly integrate with other mortgage technologies and provides pricing for a variety of mortgage investors. Both Marksman and Leadmark, a condensed yet powerful version of Marksman, can be customized to fit the needs of any sized mortgage business.


To learn more details on Mortech’s integration with Google visit For information about Mortech visit us at or call 888-529-3590. To view a two minute video demo of Marksman, visit


Google, AdWords and Comparison Ads are trademarks of Google Inc.


About Mortech, Inc. 

Mortech supplies all-in-one pricing, rate notification, prospect management tools, custom rate sheets, loan product eligibility and guideline services to thousands of mortgage professionals. Marksman, Mortech’s flagship web-based software, provides lenders with tools designed to automate the loan process and manage sales cycles - increasing loan close-ratios dramatically. Product and pricing information from all major investors is maintained by industry experts in real-time resulting in the most full-featured and affordable PPE and lead management solution available. ( 
Google, AdWords and Comparison Ads are trademarks of Google Inc.

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