Effective lead sourcing and management are on tap as the industry moves back into purchase
LINCOLN, Neb.— March 7, 2014 — Don Kracl, vice president of mortgage products for Zillow, has been selected by the Mortgage Bankers Association to speak at the organization’s upcoming Technology in Mortgage Banking conference to be held in Los Angeles, Calif., March 18-21. Kracl will speak about effective mortgage loan lead sourcing and management as the industry moves back into a purchase money lending environment.
“Lenders who have built successful businesses based on refinance demand on the part of consumers are in the process of reinventing themselves now,” said Kracl. “Most lenders are not adequately prepared to manage the leads they buy and their loan officers are even less prepared. In this increasingly competitive marketplace, institutions that can’t do a better job of converting leads into closed loans will not survive.”