It really is remarkable how far social media tools such as Twitter, Facebook, Instagram, LinkedIn, and other sites have come; an industry that some thought started off as a gimmick has now become an essential part of everyday life. Social media has not only changed and shaped our personal lives, but it has infected industries, even creating entirely new ones practically overnight. In a world of interconnectivity as wide and complex as ours, it’s imperative that those who wish to remain relevant in their industry must adapt to the growing trends.