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3 Ways Mortgage Bankers Can Defeat Boring Emails

Posted by Jeff Schneider on Aug 26, 2011 9:43:00 AM

In this week’s episode, our caped loan crusaders find themselves fighting the genetically mutated generic emails.

Pow! Zoink! Wham!

Holy vampire fad, Rateman. These emails were once a much more inspired kind of creature, but it appears they're becoming more and more generic, heartless and uninformative. Email campaigns are losing their human compassion at a cataclysmic rate. We once were able to get borrowers to respond, but it appears consumers have stopped responding to the old techniques. And now our leads aren't closing...

Oh look! The rate signal! Let’s talk to the commissioner, hopefully he'll know what’s been going on.

Hey commissioner, what could possibly be causing these email campaigns to turn into mind-numbing drones and make our leads disappear into thin air?

Commissioner: Rateman and Robin, I'm only going to say this once, so for goodness sake listen up! You're going to defeat them with three strategies that will reverse their genetic makeup:

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Topics: Future of Marketing, marksman, Mortgage Lending Tools, mortgage lead management for mortgage pros, Rate tables

Marksman Rate Tables: As Cool as Owning a Mini Giraffe

Posted by Joshua Klostermeyer on Jul 15, 2011 4:28:00 PM

After witnessing the now viral DirecTV promotions featuring a wealthy man and his gold-encrusted workout equipment, we weren’t thinking about switching cable providers as much as pondering what it would be like to own a tiny giraffe.     

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Topics: marksman, Rate tables

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