The following post was written by partner company, LendersApps' founder, Einar Vollset.

Mobile apps are all the rage, and I’m sure you’ve seen more and more competitors beginning to offer apps capable of various degrees of sophistication. However, you might still be thinking to yourself: “What’s the point? Why can’t my prospects just visit my website from their smartphone?”  - Well, I’m here to give you the top 4 reasons why getting a mobile app will give you a distinct advantage in today’s marketplace: