Mortech Blog


3 Ways Mortgage Bankers Can Defeat Boring Emails

Posted by Jeff Schneider on Aug 26, 2011 9:43:00 AM

In this week’s episode, our caped loan crusaders find themselves fighting the genetically mutated generic emails.

Pow! Zoink! Wham! 

Holy vampire fad, Rateman. These emails were once a much more inspired kind of creature, but it appears they're becoming more and more generic, heartless and uninformative. Email campaigns are losing their human compassion at a cataclysmic rate. We once were able to get borrowers to respond, but it appears consumers have stopped responding to the old techniques. And now our leads aren't closing...

Oh look! The rate signal! Let’s talk to the commissioner, hopefully he'll know what’s been going on.

Hey commissioner, what could possibly be causing these email campaigns to turn into mind-numbing drones and make our leads disappear into thin air?

Commissioner: Rateman and Robin, I'm only going to say this once, so for goodness sake listen up! You're going to defeat them with three strategies that will reverse their genetic makeup:

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Topics: Future of Marketing, Marksman, Mortgage Lending Tools, Mortgage Lead Management for Mortgage Pros, Rate tables

Online Lending for Mortgage Bankers Part 3: Smooth Sailing

Posted by Renee Harvey on Jan 6, 2011 11:31:00 AM
Post by Don Kracl
So you’re convinced - you’re going to start taking Internet Leads. Great! As you know there’s a slew of providers out there: LendingTree, LowerMyBills, Google, Zillow, just to name a few. They’re all great sources, no doubt about it. The lead is only the first baby step in turning this opportunity into dollars for your bottom line.

Many times we see a company get into the Online Lending space with high hopes and great expectations, only to see those hopes and dreams turn into a Dust Bowl tragedy! How can you avoid that? What can be done to ensure your efforts, reputation and financial risk are rewarded?

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Topics: Mortgage Lead Management for Mortgage Pros, Online Lending and Lead Management

Mortgage Pricing Engine: Buy One, Get One Free

Posted by Renee Harvey on Dec 10, 2010 9:57:00 AM

Okay so maybe the ladies will appreciate this a little more (or men who love to shop) but don’t you just love the ‘Buy One, Get One Free' sales? Buy one pair of shoes, get one free?  Or how about a young family planning on having two babies and they get twins? Bam - two kids at once! And everyone loves it when you get two bags of chips out of the vending machine but only had to pay for one, right?

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Topics: Mortgage Lead Management for Mortgage Pros