The Mortech Blog

855.298.9327

“Hitting the Snooze” on First Quarter Goals

Posted by Brian Hall on Apr 9, 2014 11:05:00 AM

As someone who spent the majority of their time as a “night person”, I like my sleep. I’m one of those people who, while I can function on less than eight hours of sleep a night, you really wouldn’t want me around anyway due to my lack of functionality and general surliness. Over the past year or so, I’ve attempted to transform myself into a morning person by getting up earlier, usually to sneak my workouts in sometime in the morning before the day really starts. The hardest part of this has been the giant button that takes up the majority of free space on my alarm clock, labeled “snooze”. We’ve all been there before; your alarm goes off, and rather than force yourself awake to start the day, you’d rather just hit the snooze button and slip into 10 more sleepy, blissful minutes. Of course, this can be a dangerous habit, as hitting the snooze button once, can evolve into hitting the snooze button three or four times, and effectively wasting all of that time in the morning that you had intended to be productive.

 

In a lot of ways, the first quarter is like those first few hours in the morning. Over the past few months, companies have set a number of goals that they want to see fulfilled by the end of the year, and the first quarter is like those first couple hours of the morning that can go on to define the entire rest of your day. Can you look back and say, “Yes, my company achieved everything it wanted to in the first quarter, we’re well on our way to completing our yearly goals”, or upon looking back, can you think of some things that you could’ve done, maybe even should’ve done, yet you “hit the snooze button” instead, pushing it off for later. Did you close as many loans as you wanted to? Did you set a standard level for interaction with your consumers that you met regularly? These are things everyone in this business should be asking themselves this time of the year, and whether you’re on track with these goals or not, the second quarter is a time to either catch up, or get ahead of your current goals.

 

Read More

Topics: mortgage lead management, Lead Source Integration

Marketing Mortgages to Younger Generations: Technology is Key

Posted by Brian Hall on Mar 28, 2014 1:21:00 PM

It’s remarkable what technology can do, isn’t it? Think back to the 80’s when the Internet was just starting to become publically accessible. Now fast forward to 2014, when a social networking site used by hundreds of millions of people is paying two billion dollars for a virtual-reality headset to become integral into its social experience. The Oculus Rift (the aforementioned virtual-reality headset) is like something out of a Back to the Future movie, and the fact that the technology is publically available when 25 years ago 8-bit was considered the pinnacle of video games, is astonishing.

 

Read More

Topics: mortgage pricing engine, mortgage lead management, mortgage leads, mortgage technology

Mortech’s Don Kracl to speak at the Technology in Mortgage Banking Conference

Posted by Brian Hall on Mar 7, 2014 1:34:00 PM

We are excited to announce that Don Kracl, vice president of mortgage tools for Zillow, has been selected by the Mortgage Bankers Association to speak at the organization’s upcoming Technology in Mortgage Banking conference. The conference, being held in Los Angeles, California from March 18-21, will feature Kracl on a panel of experts speaking about effective mortgage loan lead sourcing and management as the industry moves back into a purchase money lending environment.

 

Read More

Topics: mortgage pricing engine, mortgage lead management, mortgage lead software, mortgage leads

News & Events

 Get the latest Mortech and mortgage industry happenings here. Industry buzz, product announcements, Mortech news, training tips and more!

Subscribe to Email Updates