Post by Don Kracl
Sure online leads present several opportunities: more volume, faster contact rates, increased conversions, etc. However, online leads don’t (at least not yet) constitute the majority of the leads available to mortgage lenders, nor do they constitute the vast majority of leads that our customers work. Most leads or inquiries come from our traditional marketing efforts. These are leads that are generated using established channel
s such as newspaper ads, customer referrals, realtor relationships, advertising and word of mouth.