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Traditional Lending and Online Lending: Apply the Same Practices

Posted by Renee Harvey on Mar 17, 2011 1:21:00 PM

Post by Don Kracl

 

Sure online leads present several opportunities: more volume, faster contact rates, increased conversions, etc. However, online leads don’t (at least not yet) constitute the majority of the leads available to mortgage lenders, nor do they constitute the vast majority of leads that our customers work. Most leads or inquiries come from our traditional marketing efforts. These are leads that are generated using established channel

s such as newspaper ads, customer referrals, realtor relationships, advertising and word of mouth.

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Topics: Internet Lending for Mortgage Bankers

Online Lending Part 1: Time to Dip your Toe in the Water

Posted by Renee Harvey on Dec 21, 2010 11:25:00 AM

Post by Don Kracl

 

How many times have you heard or thought “I’m not interested in Internet Leads...all those people want to do is price me?"

 

I’ve heard it a bunch. It is true that many times prospects ARE using the Internet to gauge the value of a quote they’ve already received locally. Don’t you do that when making any substantial purchase? And what could be more substantial than your home?

 

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Topics: Internet Lending for Mortgage Bankers