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Two Marketing Essentials for the Modern Day Mortgage Banker

Posted by Jeff Schneider on Apr 27, 2012 4:01:00 PM

So you know how to close loans once they get in your pipeline - but that’s only half the battle. Conversion means nothing if you can’t get your company name in front of peoples’ eyes to gain their initial business. Today’s society is saturated with advertisements. If you’re not advertising yourself while simultaneously offering the potential customer something of value, chances are they won’t remember you. This dilemma raises a very reasonable question: How do I get my brand in front of more people through a targeted and reasonable median?

Below are two, easy value-adding ways to get your brand in front of more people online:

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Topics: Future of Marketing

3 Ways Mortgage Bankers Can Defeat Boring Emails

Posted by Jeff Schneider on Aug 26, 2011 9:43:00 AM

In this week’s episode, our caped loan crusaders find themselves fighting the genetically mutated generic emails.

Pow! Zoink! Wham!

Holy vampire fad, Rateman. These emails were once a much more inspired kind of creature, but it appears they're becoming more and more generic, heartless and uninformative. Email campaigns are losing their human compassion at a cataclysmic rate. We once were able to get borrowers to respond, but it appears consumers have stopped responding to the old techniques. And now our leads aren't closing...

Oh look! The rate signal! Let’s talk to the commissioner, hopefully he'll know what’s been going on.

Hey commissioner, what could possibly be causing these email campaigns to turn into mind-numbing drones and make our leads disappear into thin air?

Commissioner: Rateman and Robin, I'm only going to say this once, so for goodness sake listen up! You're going to defeat them with three strategies that will reverse their genetic makeup:

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Topics: Future of Marketing, marksman, Mortgage Lending Tools, mortgage lead management for mortgage pros, Rate tables

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