Mortech Blog


Improving Your Web Presence for New Faces in the Housing Market

Posted by Brian Hall on May 29, 2014 2:13:00 PM
Spring has finally sprung, which means (here in Nebraska at least) we’ve got about one week of nice weather before the temperature shifts from unbearably cold to unbearably hot. Of course, the weather isn’t the only thing turning up the heat in the next month. With spring come college graduations, and with graduations come fresh new faces to the housing and real estate market, making summer the busiest time of the year for those in the business. 

Back in March I wrote a blog about marketing to younger generations through the use of a great online presence, including social media management. In the summer this becomes an even greater deal, as many college graduates who practically live on the Internet will now be looking for their first new home. For one, most college graduates come out of the experience with a huge debt on their hands, so wanting to know how much they’re spending, and trying to keep it to a minimum is going to be incredibly important to them. Secondly, college students do more and more of their shopping online, and because of sites like Zillow, Bankrate, and LendingTree, that’s become a completely valid option in the last decade. New graduates want to know what they’ll be spending, where they’ll be going, and any other information they need before walking through anyone’s door, and online lending is no different for them.


So what can you do to be prepared for this? And what can Mortech do to help? We’ve actually made it pretty simple. We’ll actually design a mortgage website, made specifically for you, with corporate bios, web plugins with mortgage tools, and anything else you could need to make sure that you’re as ready as the consumer is when they finally look to take the next big step. Already have your own website? Not a problem, our plugins can be installed independently, directly onto your existing site, making things even that much easier for you and your web presence. 


Through Mortech’s Connect Plus you can ensure that your consumers see everything they need easily and quickly, allowing them to shop and compare online, submit an online 1003 application, and use mortgage calculators to determine what they can afford. All of this leads to more confidence for the consumer in their decision, and more willingness to go to the next step in the home-buying process, making things just a little bit easier for your consumers, and also for you.