Mortech Blog


Avoid a Rope-A-Dope with Lender Connect

Posted by Jeff Schneider on Nov 8, 2011 3:30:00 PM

When a consumer begins the long journey of finding a mortgage, they are like a boxer whose career has just started - completely unaware of the proper technique and most likely expending too much energy.


It is your job to act as their trainer. You have to give them the proper tools they need to finish the deal as quickly as possible. After all, the quicker the fight, the quicker you get paid - don't be afraid to give them all of your resources upfront.


Marksman's Lender Connect allows you to act as their trainer; it delivers all the essential homebuying tools to consumers and adds to your credentials as an industry expert.

Feature the following tools on your website:

  • Market Snapshot - Show off your company's daily rates on an easy-to-use grid
  • Rate Tracker - Send rates to interested prospects via email
  • Calculator Widgets - Allow consumers to calculate how much of a mortgage they can afford and whether they should continue to rent or buy
  • Dynamic Rate Look Up - Deliver real-time rates to consumers based off of their individual scenario and FICO score
  • Web Applications - Gather information and prequalify consumers directly from your website (short form or long form loan scenario applications)
  • Consumer Connect Access - Invite consumers to fill out a 1003 application and search for real estate service providers
  • Landing Page - Educate consumers about all of the tools they need to succeed (Coming Soon)


Topics: Marksman, Communication, Online Lending and Lead Management, Lender Connect