It really is remarkable how far social media tools such as Twitter, Facebook, Instagram, LinkedIn, and other sites have come; an industry that some thought started off as a gimmick has now become an essential part of everyday life. Social media has not only changed and shaped our personal lives, but it has infected industries, even creating entirely new ones practically overnight. In a world of interconnectivity as wide and complex as ours, it’s imperative that those who wish to remain relevant in their industry must adapt to the growing trends.
The mortgage and lending industry aren’t impervious to the impact social media has brought on the world, and those who fall behind, will most assuredly get left behind. With the tools and capabilities of social media, loan officers can share rates and mortgage leads in real time, and maximize communication with clients.
With the ability to communicate instantly however, you need the right tools for the task. It doesn’t matter that you can send a message halfway around the world in half a second if it takes you an hour to find the information you need to send - this is where Mortech can step in and help you. Our pricing engine can provide you with real-time rates, with thresholds of a daily, weekly, or even monthly basis. We help provide email-marketing campaigns based on where your borrowers are in the loan process, helping them identify issues before they arise. Additionally, our lead management software distributes mortgage leads to your loan officers based on loan criteria, time of day, branch, and lead source, and supplies them with real-time rates so that they can close in on loans faster and more efficiently.
Through the use of social media, mortgage bankers can engage with customers on a level of instantaneous information sharing. But through the use of Mortech’s software and capabilities, lenders can go a step beyond the trend, and provide services that, when combined with the communication power of social media marketing, can improve and increase their performance their mortgage lead management, and make them a more efficient and versatile company.
Photo credit: Jason Howie